Branding Recap: 10 Print Design Tips | MP 125
Update: 2022-12-22
Description
Do you often need to print things like business cards, packaging, or flyers for your private practice? Are you creating print files by yourself, or with a designer? Have you heard of applying a grid system?
In this podcast episode, Sam Carvalho speaks about 10 print design tips.
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In This Podcast
* Apply grid systems
* Layer it up
* Back to basics
* Play with borders
* Use a pattern
* Invert it
* Brand consistency
* Change directions
* Basic graphics go a long way
* Use high-quality images
Apply grid systems
Whether you are designing one or hundreds of pages, a grid system is essential in developing a layout. Grids can help you position text and images so that the page will look polished and clean.
Sam Carvalho
The structure is made up of intersecting horizontal and vertical lines.
If you want to add complexity to your page, try adding angular or curved lines. There are no strict rules as to what is and what isn’t a grid: that’s the beauty of design.
As a designer, you can create your own grid. As long as you follow it throughout a project, you will create clean pages.
Sam Carvalho
Layer it up
Print design has come a long way and, with the help of grids, we’ve started creating multi-layered layouts. This includes images over colored backgrounds, type-over images, graphics over type, and so on.
Sam Carvalho
If you happen to be working with heavy content, check if it’s legible, because it all comes down to legibility. So, if the copy is difficult to read, you might try choosing a lighter background for example.
* Type-over imagery is one of the easiest ways to apply multiple layers.
* Make sure the colors on the content and the colors of the image aren’t mixing to the point of illegibility.
* Does it make sense for the medium you are working in?
Back to basics
Minimalism never goes out of style. You can’t go wrong with crisp, clean, and organized.
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